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Introducing Project Rush: A New Way to Create and Share Online Video

Adobe has announced development of Project Rush, a cross-device video editing application that consolidates the entire video creation workflow, from shooting to social media sharing. According to Adobe, Rush is intended to provide a more streamlined and intuitive user experience for creating videos, as well as to provide a powerful video solution for mobile users.

In contrast to traditional video creation workflows, which often require switching between specialized programs, Rush aims to put the entire workflow into one, integrated application. It supports shooting, editing, audio optimization, motion graphics, and video sharing, and provides a simplified interface for editing, color correction, audio, and titling.

Adobe says the tools available in Rush are based on the same underlying technology as some of its pro apps, including color correction technology from Premiere Pro and audio technology from Audition. Integration with Adobe Stock will provide access to free motion graphics templates which can be customized by users.

adobe-rush

Project Rush will work across mobile and desktop platforms, and will include the same feature set in both versions. Projects will synchronize between devices using Adobe Creative Cloud.

Recognizing that a great deal of video content is now shared through social media, Rush will automatically optimize video for a variety social media platforms, as well as manage publication and scheduling of content to those platforms. Adobe did not specify which platforms will be supported.

Rush will be available in mobile and desktop applications, with both versions supporting the same feature set, meaning users will have the same tools at their disposal no matter which device they’re using. Projects will sync between devices using Adobe Creative Cloud.

Although Project Rush is unlikely to replace pro-level tools for larger productions, it may prove useful to those who don’t need the power of a dedicated non-linear editor, or those who prefer a workflow that doesn’t involve multiple programs.

Adobe did not provide a release date or pricing for Project Rush, but since it’s designed to sync across Creative Cloud it’s likely to require a Creative Cloud subscription to fully utilize its features. If you want to try Rush for yourself, you can apply to join the public beta here.

via DP Review

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